I recently had the chance to sit down with Scott Sambucci from SalesQualia on his Startup Selling Podcast to chat a bit about how startup founders be more effective and intentional in their sales approach, not to mention how to avoid some of the mistakes that I’ve made and seen countless others make over the years.
We talked about:
- Negotiation tactics – how to get your prospects to tell you what needs to happen to get the deal done
- Designing a pricing strategy that means no churn
- How much Startup CEO’s need to sell before they should even consider hiring their first sales person
We also discuss some highlights from my career including: starting my own companies, raising a $100M+ in capital, what I’ve learned from interviewing over 1,000 sales people and how to manage sales teams with large targets. #nopressure
This was a fun conversation and there’s are a ton of value shared throughout the episode – so if you’re a sales oriented founder – or if you’re not – hopefully this episode will convince you of the importance of putting as much effort into your selling as you do into building you product.
You can listen to the podcast on the SalesQualia website here.
You can also follow The Startup Selling Podcast on iTunes where you can find our episode, along with a lot of other episodes that offer great sales advice:
Check it out and let me know what you learned and what kind of questions it brought up for you so we can start our own discussion…